M.S. Brown Jewelers sits on Pacific Avenue in the heart of downtown Wildwood, just a short walk from the boardwalk and the beach. Our Wildwood showroom has long been a destination for fine jewelry, engagement rings, certified diamonds, and dependable on-site repair along the Jersey Shore.

Whether you live in the Wildwoods year-round or you are visiting Cape May County for the season, our Pacific Avenue store offers personal, no-pressure service and a curated selection of designer and lab-grown pieces. We serve Wildwood, North Wildwood, Wildwood Crest, and the surrounding shore communities.

Our Services

• Engagement Rings & Bridal – solitaire, halo, three-stone and custom settings
• Certified Diamonds – natural and lab-grown, IGI/GIA graded
• Jewelry Repair & Restoration – sizing, prong re-tipping, chain and clasp repair
• Custom Jewelry Design – bring us your idea or redesign an heirloom
• Engraving – hand and machine engraving for keepsakes and gifts
• Jewelry & Watch Appraisals – for insurance, estate and resale
• Watch Sales & Service – Seiko and Citizen, plus battery and band service

Brands We Carry

Our showrooms feature Seiko and Citizen timepieces alongside fine jewelry from Lafonn, Ania Haie, Nicole Barr, Simply Diamonds, and our lab-grown diamond collections – with new styles arriving throughout the year.

Explore Our Collections

• Engagement Rings
• Fine Jewelry
• Timepieces
• Jewelry Services

Stop by our Pacific Avenue showroom in Wildwood to browse our collections, drop off a repair, or talk through a custom design. We are open Monday through Saturday and always happy to help – no appointment needed.